Archived entries for Feminism

In Defence of: Romantic Comedies

Young Couple Kiss in the Rain

Image shared by ClickFlashPhotos / Nicki Varkevisser on Flickr via CC

Is this a title you didn’t expect to see on my blog? If so, why? Did I not seem like the ‘type to like romantic comedies’? Well let’s stop right there, shall we. Since when was it OK to dismiss a whole genre? I’d struggle to find even a sub-genre that I’d feel comfortable dismissing as universally rubbish, probably Snuff, though is that a form, not a genre? Sub genre of documentary? Anyway, killing people is fucked up. Stop it.

Back to point.

I AM SO BORED of the lazy dismissal of romantic comedies. I was having a discussion on Twitter yesterday about Space Westerns, I like the genre, and I thought I might try one, probably in a comic book collaboration I’m vaguely starting. Cue much self-satisfied snarking of ‘you mean like Firefly’ as if a) I had imagined I had invented the genre (srsly) and b) Firefly was the only one of its kind (try Star Trek (‘the final frontier’?) Star Wars, Halo Jones, Mass Effect, Cowboy Beebop, and they’re only some of the good ones). I tried to put this point to someone who suggested it could be nothing but a Firefly copy, by suggesting that had I said I was going to write a Romantic Comedy, he would not have suggested it must be a ‘Singing in the Rain’ ripoff. He responded that if that had been the case he would have considered it immediately rubbish anyway.

Though this made me facepalm, I’m willing to admit that there was, many a year ago, a point at which I would have agreed with him. That was the point, probably in my early teens and recognising something in society, I was in full-blown tomboy mode. I did not like musicals and romantic comedies because they were all rubbish, weren’t they? Why? The same reason I was imitating male clothing, academic ambitions*, sporting prowess. Because I have always wanted to be good at things, score high, understand how things work, learn. And what I had learnt from society was that ‘girl’ was not as good as ‘boy’. It was an insult. ‘You throw like a girl’. I bloody well didn’t, I bowled on a par with the boys and made it onto the school cricket team, I got the highest GCSEs out of the whole school, boys included**. And I won acceptance from boys for acting as they did. And Romantic Comedies, with their ideas of love and happy endings, they were uniformly feminine. And therefore, obviously, rubbish.

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A Facebook Message From a Friend

girl geek in green tshirt 'guns don't kill people, magic missiles do'

Image shared via CC on Flickr by Lamazone

I received this, today, from someone I met on a writing course a couple of years ago. I’m glad he shared it with me, and I thought you might be interested in reading it too.

—–

Hope you’re well. Thought you might like to hear about a bit of a back and forth we’ve been having at work. Feminism-related, and frustrating from our point of view (and probably yours). What with your interest in the topic I thought I’d share the anecdote.

I work in a Creative Advertising Agency, these days, as a Copywriter. One of our accounts is a major retailer (who shall remain nameless). The client is keen boost sales of technology-related stuff to women over the Xmas period, as they see it as an untapped market.

The idea the client came up with was a “Girl Gamer’s Survival Kit” – everything from fancy gaming keyboards/mice to xbox bits and bobs. They wanted us to design three A3 posters to be displayed in their UK stores, advertising the range of products.

Reservations about the name aside, we went out and spoke to any female employees (and occasionally customers) we could find in our local GAME, GameStation, HMV video game sections etc and found out that, without exception, they didn’t give two fucks about things being pink, they just wanted nifty gadgets, cool peripherals… just the standard stuff, really.

With this in mind we went back to the office and designed what we thought was a pretty good campaign. It was chiefly black in colour, shiny – we wanted it to look as ‘bad-ass’ as possible. There was a girl on it, mid-shot, wearing a plain black t-shirt, slightly alternative-looking. But yes. It was awesome.

We then sent it over to the client.

It came back with a one-sentence reply:

“I don’t get what this has to do with girl gamers.”

Over the course of the next few days (with a back and forth conversation between the client and our account managers) the advert gradually became more and more pink. And more and more sexist.

The final poster they’re going with features what looks like a scantily-clad bad CGI Lara Croft-style woman with enormous breasts holding a ray gun or something. It’s pink. As are all of the gadgets on it. Pink X Box controller, pink X box add-ons… everything.

Unfortunately the money only flows one way – and we’re there to do what the client asks us to. We can argue with it and fight our corner, but ultimately the advertising industry is subservient to the clients who foot the bill; and their fear of change.

I just wanted to write and say sorry.

We tried our best.

Luke

——

How do we send a message that we’re more than tits and pink? Is it time for some kind of petition? Some kind of ‘girl gamer’ movement that can raise its voice loud enough that the advertisers listen?

Belonging

Zeros + Ones

“A strong-minded woman! Much like her mother, eh? Wears green spectacles and writes learned books … She wants to upset the universe, and play dice with the hemispheres. Women never know when to stop … “ William Gibson and Bruce Sterling, The Difference Engine.

A large part of the history of the struggle for women’s rights has been the fight for participation in the public sphere; for the vote, for a say in politics, economic rights, for a voice, and worth in the public arena. We hear again and again that technology is a powerful tool, that blogs and social networking phenomena such as Twitter are becoming more and more involved in politics, and that people gather, communicate, and agitate from online. There is no doubt that as a forum for discussion and a place to co-ordinate action, technology is an invaluable platform. New online tools are creating a new public sphere – in such a fast moving medium, we simply cannot afford to be left behind. Women need to be on the front line, both participating in and originating new technology, and whilst women represent roughly 55% of the people online, and a 2008 study by Tesco’s Computers for Schools initiative found that from as early as seven years old, girls are outstripping boys when it comes to computer literacy (Taherreport, 2008), this isn’t being born out in the tech industry itself:

While women influence 80% of consumer spending decisions, 90% of technology products and services are designed by men [...] Women make up approximately 20% (and sometimes less) of panelists at major tech conferences. Even fewer are asked to be keynote speakers. Furthermore, women in tech are rarely quoted and sought out as experts by the mainstream media covering technology. (Kapin, 2009)

Women are hideously underrepresented in the tech world, this is due to more universal problems encountered by women in and en route to the work place, but it is also down to the pervading myth (and it is a myth, but one that unfortunately one that is woven into our education right from the kinds of toys that children are given to learn from) that women just can’t do tech as well as men. What is largely accepted as true is that role models are one of the best ways to break down that misconception. Enter Ada Lovelace Day – A day named after the world’s first computer programmer – countess of Lovelace, Ada. Ada Lovelace Day brings bloggers together to share stories and role models of women that are important to the/their history of digital technology/computing.

There are plenty of excellent programmers and engineers which other people are going to do much better justice than I. The person I have decided to talk about is a bit different, but the kind of person who I think also makes a big difference. I’d have to, really, because she’s an academic.

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Million Women Rise

Dancing in the Street

Saturday the 6th of March was the Million Women Rise march. Scheduled the closest weekend to International Women’s Day, Million Women Rise brings together women from all over the country to march against violence against women – domestic and sexual abuse. For more on my thoughts on why it’s important for women to stand up agains VAW, and why it does require a different approach than violence against men, by men, see here.

This following quote was on a few placards, and really stuck in my mind:

It has probably become more dangerous to be a woman than to be a soldier in armed conflict
- Major-General Patrick Cammaert, former Commander of UN Peacekeeping forces in the eastern Congo (Source).

There was a really good turn out. You can see the F Word’s coverage here with links to @CTrouper and @Jester‘s  photo sets. Below see an audioboo I recorded just before we got going, a flickr slideshow of my snaps, and a couple of videos of speakers/singers at the rally after the march.

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