Identity 2.0
This is a post about identity politics in the spaces between personal and professional that we now inhabit.
My ideas aren’t fully formed on this yet, but I thought it was important to open up a discussion, because (as I intend to go on to say) it’s important to get a collective as well as personal view on this, because as much as new mediums suggest that I am at the centre of my social and political universe, and as politics and marketing turn their sights to the hyperlocal, I believe the collective, and the universal should still be part of the dialogue.
At the NCVO New Politics conference that I attended in early January there was a real sense of charities and not-for-profit organisations turning towards the ‘hyper-local’, an approach that especially suits relatively new social media tools that allow unmediated (in a conventional sense) conversation with individuals. In this interview with a couple of NCVO members organisation representatives, I chatted about this trend.
In a lot of ways a hyperlocal approach is empowering for both parties, but in another way I believe a radical or uncritical shift towards the hyperlocal could be incredibly dangerous. If you forward your cause or politics only on an individual basis – this is how this directly affects you, and why you should care – you lose a sense of the bigger ‘better good’. You lose the politics that acknowledges that in some aspects we are all alike, and should all have equal footing, privilege and rights. Why should someone have to empathise on an individual level to support human rights and environmental causes? How far is hyperlocal different from a proactive version of NIMBYism? This is not the fault of the tools (social media) but how we use them.
There’s another aspect of this shift in personal/professional spaces which is endlessly fascinating to me. As someone who’s very resistant to advertising (it’s the main reason I don’t watch television) and any message that attempts to shape me to a hegemonic vision of consumer driven happiness, I am very conscious of how we are now opening up and splitting ourselves over different platforms, and how vulnerable that makes us to pernicious outside visions of identity.
Don’t get me wrong, I don’t think that twitter, facebook, digital photography, photoshop et al are necessarily dangerous, these are new mediums for a very old way of communicating, I believe we are operating by the same rules as we always have done, just that on here the longtail is evidential, physically left. Recently I’ve been looking after a couple of friends who’ve gone through pretty bad break ups, both of which has been made almost insurmountably worse by the presence of Facebook, Twitter, Flickr – public spaces that are experienced personally, hyperlocally. Whenever I’ve broken up with someone, we’ve always done the 3 month mutual block/unfollow. But it’s always *there*. The long tail to your relationship. The relationship status change.
