Behold! The video of The Smell of Rain Reminds Me of You. It’s also on the updated site which contains some choice quotes from participants too.
I thought it would be good to reflect on the process of putting together #rainreminds in a slightly structured manner, as it could be a useful case study in successfully putting together and marketing an event, almost solely online, in a very short amount of time (two weeks). So here we go, headings and everything:
The provocation:
‘We have 100 umbrellas, and a finishing slot in the (pervasive gaming and interactive arts) Hazard MMX festival. We want to do something like a flashmob, we need good pictures.’
This is what I was given to begin with from Larkin’ About and the Green Room, Manchester. The requirements were something impactful in the city, interactive, that involved group action, and good photo opportunities. Having just completed http://walkwith.tumblr.com , the opportunity to work simultaneously with a number of participants was a good next step, so I suggested a soundwalk for up to 100 people. Duncan Speakman’s subtlemobs are the closest to what I was thinking of. The umbrellas led me to ideas and significance of rain that I’d been developing with Walk With Me – the idea of how we used to need rain to make things grow led me also to the idea of spaces like Picadilly Gardens, and how we inhabit these transient spaces differently when young. Then I thought of kissing in the rain, and how it’s quite a ‘young’ relationship thing to do. (as one of the stories I went on to collect put it: “As we get older we tend to get a bit more pragmatic. Instead of lingering on wet pavements, enjoying a romantic embrace, we are more likely to head for the warm and the dry, where we can get on with the more urgent act of fucking.”) So I went and started making.
The process – making and marketing.
I started out by having these as two headings, but really, for the most part, they were one and the same. The very first sniff of the piece in public, was also me testing out my ideas. It all began with a small twtpoll, which discovered that nearly 60% of people (50 answered) had kissed someone in the pouring rain.
From finding this I decided to try and collect some of these stories, so I set up a tumblr site that allowed anyone to submit to, named or anonymously, stories to be shared under a creative commons license. In approaching a piece done by many I wanted my piece to reflect different kinds of experiences. You can see (and still submit to) the collected stories at http://rainonymy.tumblr.com. This is where I first found the title of the piece, people were able to naturally follow up ‘yes I have kissed someone in the rain’ provoking a memory, by then writing down, and the ideas of kissing in the rain, and story telling were tweeted and blogged far and wide. Continue reading
